Alan Charlesworth has been involved in what we now call 'Digital Marketing'
in either practical, training, research, consultancy or academic roles since 1996.
He is the author of nine books:
Social Media Marketing:
Marketing Panacea or the Emperor's New Digital Clothes?
Internet Marketing - a Practical Approach 1st edition
Digital Marketing - a Practical Approach 2nd edition
Digital Marketing - a Practical Approach 3rd edition
Key Concepts in e-Commerce
An introduction to Social Media Marketing
The Digital Revolution
A glossary of Internet Marketing terms, phrases and concepts
Choosing the Right Domain Name: a marketing perspective
and co-author of another,
Online Marketing - a Customer-Led Approach.
His own web site can be found on: Alan Charlesworth . com,
including a full profile.