Alan Charlesworth is a senior lecturer in marketing at a UK university and has been involved in what we now call 'Digital Marketing'
in either practical, training, research or academic roles since 1996.
He is the author of seven books:
Key Concepts in e-Commerce
Internet Marketing - a Practical Approach 1st edition
Digital Marketing - a Practical Approach 2nd edition
An introduction to Social Media Marketing
The Digital Revolution
A glossary of Internet Marketing terms, phrases and concepts
Choosing the Right Domain Name: a marketing perspective
and co-author of another,
Online Marketing - a Customer-Led Approach.
His own web site can be found on: Alan Charlesworth . eu,
including a full profile.